24 November 2015
By Bryan T. Smyth
This Friday, November 27th, Brooklyn comes to Cork’s Havana Browns courtesy of HEINEKEN Sound Atlas, the campaign that is ‘your passport to music and cultural experiences from around the globe’. Taking inspiration from one of Brooklyn’s most iconic institutions, ‘The Barber Shop’, the venue will be transformed for one night only.
Cork-based DJ and Radio Presenter Stevie G takes to the decks to play a one-off Brooklyn Block Party set. Bringing the Brooklyn look, feel and personality to the night, party-goers that purchase a Heineken® will be given a US dollar which they can use in exchange for a new haircut…or to win some great prizes.
On the decks, Stevie G will transport the crowd to Brooklyn with a Block Party inspired DJ set accompanied by amazing New York-inspired visuals. Stevie G has played extensively throughout Ireland and abroad for many years and is a regular on the festival circuit, playing Electric Picnic, Creamfields and Live at the Marquee, among others. His award-winning ‘Black on Red’ show on Cork’s RedFM is one of the most loved, and highest rated, shows on the station.
Jo Harrington, Sponsorship Brand Manager, Heineken Ireland, said: “Heineken is always committed to bringing awesome experiences to our fans. We’re excited to be bringing a little bit of Brooklyn with us this time, giving music fans in Cork an unforgettable night out.”
For exclusive behind the scenes content, live festival updates and prize giveaways, follow @Heineken_IE and search for #SoundAtlas.
About Heineken Sound Atlas
Heineken ’s music platform, Sound Atlas, unearths ground-breaking music and cultural experiences from all over the globe and brings them direct to music fans throughout the country. Heineken Sound Atlas is a passport to the most exciting music scenes from around the world and will be brought to life in music events, festivals, pubs & off-licences across the country, as well as Heineken ’s social media platforms.
Having already travelled to Berlin, Brooklyn and Tokyo, Heineken will continue to infiltrate the world’s most exciting music scenes, and will continue to take music fans on the journey with them through evolving immersive experiential and digital experiences.