25 July 2017, Tuesday
By David O’Sullivan
What: Neven Maguire creates Simply Better meal times
Why: Celebrating great Cork Food Producers & special Cork themed Cookery Demo
Where: Dunnes Stores, Bishopstown Court, Bandon Road, Cork
When: Friday 28th July, 3pm
Recently voted Ireland’s favourite chef that people would like to consult for dinner ideas, Neven Maguire, Brand Ambassador for Dunnes Stores’ Simply Better collection, will be in Dunnes Stores, Bishopstown Court, Bandon Road, Cork on Friday 28th July from 3pm, to demonstrate how simple it is to create some of the delicious recipes from the recently launched ‘COOK with Neven Maguire’, magazine.
The magazine, which is available free in Dunnes Stores nationwide and on the Dunnes Stores website, has been developed to nurture people’s passion for cooking at home with easy to follow recipes devised exclusively by Neven for Simply Better. Full of colourful content as well as an abundance of delicious recipes, the magazine also features some of the Simply Better ‘Food Heroes’ – stories of the food producers involved in bringing the best quality food to homes across Ireland.
The Simply Better collection is one of the most successful food brands in Ireland, with over 250 food awards since it was established in 2013. At present there are 350 products in the collection with plans to introduce 100 new and exciting products this year. All of the products are chosen for their provenance, many from small producers, and all with a nod to the past, where food was made “in the right way”.
Speaking about his forthcoming visit to Cork on Friday 28th July, Neven said,”I am so looking forward to meeting as many fellow food lovers as possible on my short visit to Cork. I’m delighted to be involved in a campaign that is encouraging consumers to support Irish producers and allow people to experience exceptional food at home, with, what I promise, are very easy to follow delicious recipes. On the day I will be showing people how to create some easy to follow dishes, with many of the ingredients coming from Cork based food producers, who are part of the Simply Better collection.”
Speaking about Neven’s visit to Cork, Diarmuid Murphy, Simply Better Brand Manager said,”Through our Simply Better collection we want people to have the best ingredients to cook restaurant quality food at home for friends and family. Joining us in our store in Bishopstown Court will be some of our fabulous Cork food producers, our Food Heroes, who will be chatting to Neven about their award winning products. Our Cork Food Heros will also be available to meet with customers on the day and will be invited to taste their products and learn more about these products, which are produced in Cork.”
Diarmuid added “People across Ireland are having great fun recreating Neven’s recipes from the magazine and we are seeing this as they are sharing the results online with us. It helps that Neven makes the recipes so easy to follow and he has also provided us with great short videos that even the most culinary challenged among us can follow online. These recipes can be found on our website, Twitter and Facebook feeds.”
Exhibiting on the day are some of the Simply Better West Cork ‘Food Heroes’ that help in supplying the best quality produce – Great Taste Award 2016 Winner, Mella McAuley from Mella’s Fudge, (Fudge Supplier); International Salute to Excellence Award 2016 Winner, Richard Graham-Leigh from Regale Biscuit Company (Handmade Shortbread Biscuit and Cookie Supplier) and Irish Quality Food Award 2016 Winner, Tom Kearney from Spice O’Life, (Fresh Irish Madagascan Vanilla Bean Custard Supplier).
Also exhibiting is Richard Murphy from Shellfish Ireland, West Cork. Together with his son Ryan, Richard plays an essential role in sourcing the Simply Better Cooked Irish Lobster, Tiger Prawns and Crab. Speaking about the Simple Better collection and Neven’s visit to Cork, Richard said,”We are so looking forward to seeing Neven cook using our products in Cork. It’s going to be a great platform for our business and one of many opportunities that has come our way since we became part of the Simply Better collection. Working with Dunnes Stores has enabled us to expand our business and allowed us to supply high quality seafood to homes throughout Ireland from the fishing village of Castletownbere in West Cork. We are proud to be associated with a brand that supports local producers.”
For more information on Dunnes Stores Simply Better and ‘COOK with Neven’ please visit Dunnes Stores Nationwide or log on to www.dunnesstores.com or follow the hashtag #COOKwithNeven on social media platforms.