9 August 2017
By Bryan T. Smyth
100,000+ Italians read all about Cork’s Wild Atlantic Way in motorcycling magazines
Cork’s Wild Atlantic Way has made the cover of an Italian magazine which has about 20,000 readers – or potential holidaymakers for Ireland. A major 26-page article all about Ireland, and in particular our lighthouses, features in the summer edition of Mototurismo magazine, a special interest publication which features itineraries and touring suggestions for motorbikers. The cover image is of Galley Head Lighthouse near Rosscarbery.
Tourism Ireland in Milan, in conjunction with Fáilte Ireland, invited journalists Marco Ghezzi and Claudio Vismara, from Mototurismo, to visit earlier this year. The resulting, extensive article features lots of great information and photos of places like Mizen Head, the Beara Peninsula and Galley Head Lighthouse. It includes suggestions on places to visit, such as Titanic Experience Cobh; and where to stay, including the Trident Hotel in Kinsale and Eccles Hotel in Glengarriff.
And, another popular motorcycling magazine, Motociclismo, also carried a 14-page article all about the Wild Atlantic Way in its July edition. Journalist Leonardo Lucarelli and photographer Tommaso Pini were invited to visit in June and the resulting article featured lots of wonderful photos and information about the western seaboard.
Niamh Kinsella, Tourism Ireland’s Manager Italy, said: “We are delighted with the excellent coverage in the summer editions of Mototurismo and Motociclismo magazines. It’s an excellent way to spread the word about Cork, the Wild Atlantic Way and Ireland to a large audience of potential Italian visitors.
“2016 was the best year ever for tourism from Italy to Ireland, when we welcomed 336,000 Italian visitors, up +8% on 2015. Tourism Ireland is determined to ensure that success continues and we have an extensive programme of promotions under way in Italy in 2017. Publicity is an important element of our overall promotional programme, helping to raise awareness through the Italian media of the many things to see and do on a holiday around the island of Ireland.”