11 April 2019
By Mary Bermingham
Final year Marketing students at Cork Institute of Technology (CIT) are working with Cork Airport to develop marketing communications campaigns through a ‘live case’ competitive process. The overall objective of the campaign is to grow passenger numbers at the airport by 8% this year, and to increase Cork Airport’s market share across Munster. The winning proposal will receive a bursary of €2,500. The team members who prepare and present the winning proposal will also complete an interview for a three-month paid internship opportunity with the Cork Airport marketing team.
According to Dr Pio Fenton, Head of Marketing and International Business at CIT “Our Marketing degree focuses on ensuring that students are ready for the real world – this is an excellent opportunity for our final year students to showcase their hands-on marketing abilities and their creative ideas. We are delighted to collaborate with Cork Airport in this way, as it provides an exciting opportunity to partner with an award-winning local organisation.” In 2018, Cork Airport won the prestigious World Routes 2018 Marketing Award, a global accolade recognising excellence in aviation marketing. Cork Airport also won Best Twitter, Best Instagram, and the Overall Digital Marketing Grand Prix accolades at the 2018 Cork Chamber Skillnet Digital Marketing Awards.
Cork Airport Managing Director, Niall MacCarthy, stated that “maintaining a world-class passenger experience is a key goal at Cork Airport and our partnership with CIT will ensure we continue to appeal to the next generation of users of Ireland’s fastest growing airport.’ 25 student teams presented their proposals to the Cork Airport marketing and management team. The top four teams will compete in the final Student Challenge event, held in partnership with the Marketing Institute of Ireland at CIT/Follow TheCork.ie (The Online Newspaper for Cork, Ireland) on social media