PROMOTING CORK TOURISM: 130,000 passengers will read about Cork in Swiss inflight magazine

27 June 2017
By Bryan T. Smyth

The inaugural flight from Zurich operated by SWISS International Airlines arrived at Cork Airport on Friday, June 2, 2017.
The inaugural flight received a water arch salute by members of the Cork Airport Fire Service.
Pic: Brian Lougheed Photography

Passengers on Swiss International Air Lines flights are reading all about Cork city and county this month – in a major article which appears in the June edition of the airline’s inflight magazine. The article coincides with the launch of the new Swiss International Air Lines service between Zurich and Cork, which kicked off at the beginning of June and will operate twice weekly for the summer season.

The magazine, which is distributed on all Swiss flights, has about 130,000 readers – or potential holidaymakers for Cork and Ireland. Tourism Ireland in Switzerland, in conjunction with Fáilte Ireland, invited journalist Gero Günther and photographer Petr Neusser to visit earlier this year. The resulting article appears in this month’s edition of the magazine, describing “Ireland’s second largest city and the mythical countryside close to the wild Atlantic coast” which has “plenty of attractions to lure you to stay”. It features wonderful images of places like Bantry House, Cobh, Rosscarbery Bay and Glengarriff Nature Reserve. It also includes lots of great ideas and suggestions for places to stay, eat, shop and visit.

Zoe Redmond, Tourism Ireland’s Manager Central Europe, said: “We are delighted with the excellent coverage in this month’s Swiss inflight magazine. It’s a really good way of showcasing Cork to a large audience of potential visitors for Ireland. Publicity is an important element of our overall promotional programme, helping to raise awareness through the international media of the many things to see and do on a holiday in Cork and elsewhere around the island of Ireland.

“The new Swiss flight is really good news for tourism to Cork and the South of Ireland, expanding travel options for Swiss holidaymakers wishing to visit this part of Ireland. As an island destination, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism.”

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