Ireland is to get its own version of “Route 66”.
It’s called the “Wild Atlantic Way” and will be marketed to tourists as a single package covering 1,400 kilometres from Donegal to West Cork.
No new roads will be built. Instead, existing ones will have extra viewing areas and amenities provided, and there will be standardised signposts.
Similar tourism projects have been successful in the United States, Australia and South Africa.
Now, Cork County Councillors are trying to persuade Failte Ireland to extend the route as deep as possible into County Cork so that many towns might benefit from the tourist spend.
Speaking to TheCork.ie Cllr Alan Coleman, from the Bandon Electoral Area, says this initiative might bring back some of the tourists who were lost lost to Cork after the Swansea Ferry closed