24 March 2017
By Elaine Murphy
O’Donnells crisps have unveiled a new flavour – Ballymaloe Relish and Cheddar Cheese.
This collaboration sees two household Irish brands coming together. O’Donnells and Ballymaloe Foods
Ed O’Donnell of O’Donnells Crisps said: “We are delighted to work with one of our favourite brands to develop this unique new flavour. Both of our brands’ heritage and values are very similar so it just made sense! We’ve been working on perfecting this flavour for some time and we hope consumers will find it as tasty as we do.”
Maxine Hyde, Head of Sales and Marketing for Ballymaloe Foods, has said of the partnership: “For many years our customers have asked for Ballymaloe Relish flavoured crisps so we are thrilled to see this happen and with such a fantastic company O’Donnells! It was great fun developing the flavour with Ed and Kate O’Donnell. “
O’Donnells Ballymaloe Relish Flavour will appear on shelves in all multiple, symbol groups and stand-alone stores from mid-March. The range is available in 50g and 125g sharing bags. RRP 50g is €1.05 and 125g is €2.50. This continues the trend of O’Donnells being priced slightly above Tayto.
About Ballymaloe Foods:
Ballymaloe Foods began production in 1990 by Yasmin Hyde, a daughter of Myrtle Allen of Ballymaloe House. The company began with one recipe, Ballymaloe Relish a favourite family recipe which was always served in the restaurant. The company has gradually grown to now produce a range of relishes, sauces, Irish Beetroot and dressings. Ballymaloe Relish has become a much loved Iconic Irish condiment.