10 May 2017
By Tom Collins
What do you do if you are running a radio station and you have an idea for a new show? Worldwide you need to make sure that the show will match with your audience, meanwhile here in Ireland you also need to make sure that the proposed show will match with your Broadcasting Authority of Ireland licence. A radio stations licence – or ‘contract’, to be technical – provides a framework for FM output in terms of talk v music, and demographics of the target audience, and so on.
Cork radio station RedFM have a youthful audience, which likes current music.
Question: How then can they ‘broadcast’ a business show?
Answer: By bypassing traditional FM, and making the show available online as a podcast only!
RedFM have today unveiled Jonathan Healy as the presenter for Cork’s first dedicated business show which goes live today.
‘Red Business with Jonathan Healy’ is a new weekly 30 minute podcast that will focus on Cork business issues but will also be international in terms of scope. Speaking at the launch of the show in the trendy ‘Republic of Work’ shared office space on the South Mall. Jonathan Healy described the podcast as “something that will appeal to a large audience as it will feature discussion around Pharma, Tech, Retail, Property, FDI and Agribusiness all of which are vital industries for Cork business”.
The Red Business podcast is sponsored by Vodafone and will feature in-depth interviews, on-site reports and offer advice to business people on the challenges they face.
Speaking about the new podcast CEO for Cork’s RedFM Diarmuid O’Leary said “this show reinforces our commitment to being at the heart of everything in Cork and it is a fantastic opportunity for businesses locally to tell their story”.
Jonathan Healy has worked in radio, television and online media for two decades. He has been as a presenter with Newstalk, a senior correspondent with Sky News and also has experience working with TV3, RTE, FM104 and The Cork Independent.
Jonathan who lives in Co Cork with his wife Colette, and their three children Jack, Matthew and Aoife hopes to bring the listeners on a journey with some of Cork’s business people. “The interviews will be conducted on site and in the persons comfort zone, allowing for a revealing insight into their primary passion – their business” added Jonathan.
The podcast will be available for people to download and listen to every Wednesday via the RedFM website. The first show which can be downloaded today features an exclusive look behind the scenes at Pairc Ui Chaoimh, a look at how Brexit will affect Cork and a feature on the growth of Doughnut Shops in Cork
People can download Red Business with Jonathan Healy via RedFM.ie and contact the show with any business news via firstname.lastname@example.org