9 September 2026
By Roger Kennedy
roger@TheCork.ie
SEO
Building backlinks in the finance space can be a little more complicated than in other niches. There are plenty of websites willing to sell links, but finding placements that are actually relevant to finance, have real traffic and offer decent value for money is a different story.
This is particularly important for websites covering areas such as investing, forex, trading, fintech, banking, loans and personal finance. A backlink from a relevant website can be far more useful than one from a high-authority domain that has nothing to do with your industry.
With that in mind, here are five places worth checking if you’re looking to buy finance backlinks.
1. Harringtons Media
Harringtons Media is a link building service that focuses on guest posts and link insertions, making it a particularly useful option for finance websites that want relevant placements without having to handle publisher outreach themselves.
One of the main advantages is the straightforward approach. Rather than spending hours contacting individual website owners, you can use the service to find suitable publishers and arrange placements through the platform.
The service covers both guest posts and niche edits, so you can choose between publishing a completely new article or adding a link to existing content where appropriate. This gives you a little more flexibility when building a finance backlink profile.
Harringtons Media also works with clients across a wide range of countries and industries, which is useful if your finance website targets a particular geographic market.
For anyone who wants to browse the available placements themselves, the Harringtons Media links panel is a good place to start. Registration is quick, and you can browse the available opportunities rather than committing to a long-term link building package.
2. Linkscope
Linkscope takes more of a marketplace approach to link building. Its finance section currently lists a selection of publishers specifically categorised under the finance niche, with information such as domain rating, traffic and turnaround time available when choosing a placement.
This can be useful if you’re trying to avoid the usual problem with backlink marketplaces where hundreds of supposedly relevant websites turn out to have very little connection to your niche.
The finance inventory includes both guest post and link insertion opportunities. Buyers can therefore decide whether they want a new article published or would rather have a link added to an existing page.
Another advantage is being able to compare different websites before spending money. Rather than simply choosing a package based on a promised number of links, you can look at individual publishers and decide which ones make sense for your campaign.
For finance SEO, that kind of control is valuable. A smaller number of genuinely relevant links can make more sense than buying a large quantity of unrelated placements.
3. NOBS Marketplace
NOBS Marketplace is another established option for buying guest posts and link insertions. The platform has a particularly large publisher database, which gives buyers plenty of choice when narrowing down sites by niche, traffic and other SEO metrics.
The marketplace lets you see information about individual publishers before ordering. That makes it easier to separate potentially useful finance websites from sites that simply have an impressive-looking domain rating.
NOBS also offers both guest posting and niche edits. The latter can be interesting for finance websites because an existing article may already have search visibility and backlinks of its own. Adding a relevant link to an established page can therefore be preferable to creating a completely new article in some situations.
The sheer size of the marketplace is probably its biggest selling point. If you’re running an agency or building links for several websites, having a large pool of publishers to choose from can make it easier to find placements that fit specific requirements.
4. SerpInsight
SerpInsight is another backlink marketplace offering guest posts and niche edits across a large collection of publishers.
The platform is designed around selecting individual websites rather than buying a generic backlink package. Buyers can filter publishers according to factors such as DR, organic traffic, niche, country and price.
That makes it particularly useful when you’re working with a specific finance SEO strategy. For example, someone targeting the UK might want UK-based finance or business publications, while a forex website could prioritise publishers with existing trading and investment content.
SerpInsight also offers escrow-protected payments and link protection on its placements, which provides some additional reassurance when buying links from unfamiliar publishers.
The marketplace currently includes thousands of publishers, so there is plenty of scope to build a campaign around different budgets. You can start with lower-cost placements and gradually move towards stronger publishers as your requirements change.
5. GuestPostNow
GuestPostNow is another marketplace worth looking at if you’re specifically interested in finance and business backlinks.
One of the useful things about the platform is that it has a dedicated selection of finance and business publishers. This makes it easier to find sites that are at least broadly relevant to financial services, investing, business and related subjects.
The prices vary considerably depending on the publisher. That is actually a positive if you’re building links on different budgets, as you aren’t restricted to a single pricing tier.
As with the other marketplaces on this list, the important thing is to look beyond the headline domain metrics. A finance website with genuine visitors and content that is relevant to your target audience can be a much better choice than a high-DR website with little organic traffic.
GuestPostNow can be particularly useful for buyers who want to compare a number of publishers before deciding where to place their content.
What to Look For When Buying Finance Backlinks
Not all finance backlinks are equal. Before ordering, it’s worth checking a few basic things.
First, look at the website’s actual organic traffic. Domain Rating and Domain Authority can be useful reference points, but they shouldn’t be the only things you consider.
Next, look at the site’s existing content. If you’re buying a backlink for a forex website, for example, a publisher that regularly covers trading, investing or financial markets is likely to make more sense than a general website that happens to accept a finance guest post.
It’s also worth checking how frequently the site publishes sponsored or guest content. A website covered in articles promoting completely unrelated businesses may not be as attractive as its SEO metrics suggest.
Finally, think about the page where your backlink will appear. A contextual link within a useful article is generally preferable to a link buried in an author bio, sidebar or unrelated page.
Which Finance Backlink Service Is Best?
There isn’t necessarily one winner for every website.
Harringtons Media is a strong choice if you want straightforward access to guest posts and link insertions without dealing with publisher outreach yourself.
Linkscope is worth considering if you want to browse a dedicated finance inventory and compare individual publishers.
NOBS Marketplace stands out for the size of its publisher marketplace, while SerpInsight offers a similar marketplace-style approach with detailed filtering.
GuestPostNow is another option for comparing finance and business publishers across a range of price points.
Whichever service you choose, don’t make the mistake of buying backlinks based solely on DR or DA. For finance websites in particular, relevance, genuine traffic and the quality of the publishing site should all form part of the decision.