Today, the Irish Cancer Society and Dell announced details of a three year partnership agreement which will see Dell becoming the lead partner for Daffodil Day until 2013. The Irish Cancer Society also reminded people in Cork to save the date for Daffodil Day activities this coming March 25th 2011.
Dell will come on board as principal sponsor of Daffodil Day from 2011 and has committed to a three year partnership. This partnership will provide much needed financial support for the Daffodil Day campaign. All funds raised from this campaign provide a range of free nationwide patient care services. The campaign will be supported by Dell’s 2,200 Irish based employees at their campuses in Cherrywood, South County Dublin and Limerick.
In 2010, Daffodil Day raised €3.3million. The target for Daffodil Day 2011 which will take place on Friday, 25th March is €3.5 million. The monies raised on Daffodil Day are channelled directly into improving the lives of those living with cancer and their families. Such funds are allocated to the provision of free direct patient services including the staffing of the national cancer helpline, the provision of free home care day and night nursing, the funding of 16 hospital based oncology liaison nurses, financial aid to cancer patients and the opening of three new Daffodil Centres which will provide information, advice and support to patients and families in the hospital setting.
Speaking at the photocall to announce the sponsorship, Mr Aongus Hegarty, Vice President of Dell EMEA CSMB (Consumer Small and Medium Business) and the site leader of the Cherrywood Campus, said “Daffodil Day is a very special day on the Irish calendar for everyone – for thousands of volunteers, patients and those involved in cancer care. Dell has a long tradition of supporting Daffodil Day and the Irish Cancer Society through a range of fundraising and volunteering activities. We are delighted to formalise our partnership with this great cause by coming on board as the principal sponsor and look forward to helping to support the Society in their ambitions to grow and enhance Daffodil Day over the course of the next three years.”
He continued, “Our teams in Limerick and Cherrywood, Co, Dublin are very excited by this partnership and we look forward to working closely with the Irish Cancer Society and its team to ensure the continued success of this worthy campaign.”
In conclusion, John McCormack, Chief Executive, Irish Cancer Society said “the Irish Cancer Society greatly appreciates the commitment and support of Dell and its staff. It is wonderful to see one of Ireland’s leading companies giving its support to the community in such a positive way. Our partnership with Dell is extremely important to the success of the campaign, assisting in the creation of a strong presence across Ireland and helping us to raise awareness and vital funds for our services.”
The National Registry of Ireland (NCRI) estimates that up to 30,000 people will be diagnosed with cancer during 2010 and new cases of cancer are expected to reach over 43,000 new cases in the year 2020. Cancer will affect on in three of us during the course of our lifetime. The biggest risk factor for developing cancer is increasing age followed by lifestyle choices such as smoking, poor diet and inactivity. Therefore early detection is crucial for a good outcome in most cases.