17th October 2013, Thursday
By TheCork.ie Entertainment Reporter
West Cork businessman Sean Murray had lingerie falling at his feet this morning as he practiced his bra popping skills on Ireland AM.
The bra enthusiast issued an appeal for at least 70 volunteers to flock to his store on Saturday, 26th October, to let him pop open their bras in a record-breaking bid for a cancer charity.
Ireland AM airs weekday mornings from 7am on TV3.
Things got a little bit steamy in the Ireland AM garden this morning as West Cork businessman Sean Murray released a gaggle of women from their bras! Sean was practicing for his attempt to break a world record and unhook more than 69 bras in 60 seconds – quite the handful!
The bra enthusiast, whose Skibbereen shop houses the region’s largest lingerie department, issued an appeal for at least 70 volunteers to flock to his store on Saturday, 26th October, to let him pop open their bras in a record-breaking bid for a cancer charity and Ireland AM got a real flavour of the action!
Sean told Alan Hughes, Sinead Desmond, Sybil Mulcahy and a group of willing volunteers that men are also invited as long as they wear bras!
Although he had never popped a bra in his life, Alan showed off his impressive dexterity by popping Sinead Desmond’s bra in a split second
“Never in my life have I tried to take a woman’s bra off!’’
Sinead joked that Alan must be a “natural” but he was very quick to retort – “Sinead’s just easy!’’
Alan and Sinead then challenged Mark Cagney and Aidan Cooney to wear a bra but they are still making their minds up… It is in aid of a good cause after all!
All funds raised by the stunt will go towards the Irish Cancer Society’s ‘Get the Girls’ breast cancer campaign. If Sean’s hands weren’t full enough, he and his staff also plan to fit more than 500 women for bras in eight hours, and fit another 500 men and women for jeans in eight hours to enter the record books on the treble.
Customers will be offered a €2.50 discount on the sale of each bra sold from his Skibbereen shop in October, which he will match with a €2.50 donation to the Irish Cancer Society. He will give €5 to the charity for every pair of jeans sold that month.