12th May 2014
By Bryan T. Smyth
H+A Marketing + PR continued its successful run of awards with a win at the 2014 All Ireland Marketing (AIM) Awards. The agency beat stiff competition to win the Best PR Campaign Award at the AIM Awards for the hugely successful ‘Orla Kiely for Kenco Millicano’ campaign for its client Mondelez Ireland at a gala event on Thursday, 8th May.
The award is the latest in a line of successes for H+A Marketing + PR with the agency’s PR, Marketing, Advertising and Social Media teams securing wins at the Excellence in PR Awards, Bord Gáis Social Media Awards and the National Newspaper of Ireland Awards.
The ‘Orla Kiely for Kenco Millicano’ campaign, which was an Irish exclusive, is no stranger to awards either, having won Best Sponsorship/Brand Association at the Checkout 2013 Awards.
Ciarán Curran, Head of PR at H+A said: “It’s a great achievement to win the award for Best PR Campaign, it’s a real testament to the hard work and effort that the team at H+A put into the campaign. Everyone here worked tirelessly to ensure we delivered a first class campaign as we do with all clients.
“The campaign ticked all the right boxes in terms of building awareness and loyalty for the brand, engaging with the consumer in an exciting way and rolling out a promotion that positioned the brand way above any of its competitors.”
The campaign beat off some stiff competition to win the coveted award, including from The Gathering by Fáilte Ireland, Laya Healthcare’s Big Screen, which was also masterminded by H+A Marketing + PR, Mars Ireland’s Kiss Me, I’m Irish, and Newstalk’s campaign surrounding the move of Pat Kenny from RTE to the station.
Headquartered in Ballincollig, Co Cork, and with an office in Galway, H+A Marketing + PR developed the promotional concept for Kenco Millicano and secured the partnership with Orla Kiely. It designed all campaign materials – from media invitations and the promotional retail packs to trade ads and advertorials. An exclusive media launch took place in McCall Studio and a number of online and print competitions took place.