21 September 2018
By Elaine Murphy
Beating off its peers from Ireland, Denmark, UK and US, Cork Airport has won the World Routes 2018 Marketing Award in the ‘Under 4 Million Passengers’ category at the World Routes conference in Guangzhou, China. The airport’s winning submission was judged by a panel of global airline representatives, including legacy, leisure and LCC carriers like Norwegian, Etihad Airways, Air Canada and Thomas Cook Airlines.
“The ceremony is highly regarded in the aviation industry for recognising the outstanding marketing services that have supported the launch of new air routes or the development of existing services. Cork’s winning bid was congratulated for its third consecutive year of growth in 2017, and for the launch of the airport’s first ever intercontinental route, with a new year-round Norwegian service to Providence. The low-cost carrier’s CEO Bjorn Kjos said that the strong marketing executed by Cork for both its inbound and outbound markets has since ensured the route’s success.
On the win, Cork Airport MD Niall MacCarthy said: “We are delighted that Cork Airport has won the World Routes Marketing Award. The team at Cork Airport is absolutely delighted, especially for our Head of Aviation Marketing Daragh Hanratty. This award is a huge testament to our growth development over the past three years at Cork Airport, as we continually strive for excellence, new routes and expansion.”
Other airports competing in Cork’s category were: Billund Airport, Denmark; London Southend Airport, UK; Myrtle Beach, US and Shannon Airport, Ireland.