17 September 2020
By Bryan Smyth
Cork based business, Velo Coffee Roasters, has just announced its first large export order bound for a premium retail food chain in Malaysia.
“This is our first bulk export order and marks an exciting new chapter for Velo Coffee Roasters” said owner Rob Horgan. “We’ve had a very busy 6 months, increasing our sales by 40%, and this is the icing on the cake. Our website sales have increased dramatically and to date we have shipped to 19 countries and growing. We are doing in a day now what we might have sold in a month last year and our retail sales with Aldi have grown and grown” added Horgan. “it is clear that there is a customer for whom good coffee has become a topic of conversation” he added.
The Cork company opened its stand-alone roasting and packing facility just over 18 months ago following its nationwide listing with Aldi. It now employs 11 people due to the increased demand for its products which has been increasing steadily.
Following the ‘Grow with Aldi’ inaugural competition in 2018 Velo Coffee Roasters, along with four other Irish producers, was given a one-year full listing with Aldi which began in January 2019 and Velo Coffee Roaster’s listing has since been extended.
Welcoming the Aldi listing and his business expansion, Rob Horgan said, “The support and mentoring offered by Grow with Aldi & Bord Bia has already benefitted our business immensely, and we are excited to see our product made available to Aldi shoppers across the country. We believe we offer something truly unique and are thankful to Aldi for giving us the opportunity to share it. The expansion now of our retail reach to Asia is an exciting development and we aim to explore other markets.”
Velo Coffee Roasters visited a number of green bean merchants before selecting their preferred supplier based on the quality, provenance and traceability of their bean and their passion for great coffee. “If we don’t start with the best raw materials, we can’t provide you with the best coffee,” said Rob Horgan “and we are delighted that we are sharing our locally hand roasted coffee on Aldi shelves nationwide and internationally.”