19 November 2015
By Elaine Murphy
The Marketing Institute of Ireland’s Cork branch’s second event for 2015/2016 is taking place on November 24th at the Kingsley Hotel from 6-8pm and will focus on the Business of Food Marketing. The evening will see a host of food companies and leading influencers in the Cork ‘foodie’ business market come together to give their insight and tips on all aspects of the food marketing industry. The evening will be hosted by Claire Nash, Owner of Nash 19. With over 25 years experience in the food industry in Cork as both a vendor and business owner, Claire is sure to set the perfect tone for the evenings events.
The event will feature a panel discussion where the leaders in food and retail business in the region will give their insights from successfully developed food organisations such as Mark Muldoon from Kinsale Gourmet, Maxine Hyde from Ballymaloe Foods, Deirdre Mc Caffrey from Arbutus, Brian Kelly from Waterford-based natural health food suppliers, Chia Bia and Noreen Doyle of the Irish Biltong Company. Jim Barry of Mallow based wholesale food and alcohol distributors, Barry Group, one of the biggest retail groups in Ireland owning Carry Out, Costcutter and Quik Pick franchises brands and wholesalers will also join the panel discussion to give his experience and respected opinion on the challenges facing the food and retail industry, not only in Cork but also emerging trends throughout Europe and the rest of the world.
Speaking on the event Chairman of the Marketing Institute Cork, Pio Fenton said “Marketing is a significant challenge for food companies. Regularly, passion for food can build momentum within a business and project it forward. However, without significant marketing ability success can be that bit harder to attain. This event is about providing the insight and prompting required for successful adoption of marketing strategies in this area.”
“This event promises to be very valuable for those involved in culinary and food businesses as well as many working in other areas. Marketing of food products is rife with challenges and all marketing professionals could gain to benefit from the insights that will be shared.”
“MII Cork has been to the forefront of supporting various industries with regards to their marketing challenges. The Food Marketing event will continue that effort. We are delighted to have so many successful companies involved.”
This event will not only appeal to many in the food industry but it will be equally relevant to anyone working in the marketing sector given the considerable competition and challenges faced in business today. The speakers on the day will not only give their expertise and tips to drive your business marketing to the next level but they will give examples of the individual issues relating to market research, product development, marketing communications and other related businesses.
The Marketing Institute Cork’s recent launch event ‘Power up your marketing’ was a huge success and was attended by nearly 200 people. MII Cork have announced a very exciting calendar of events coming up over the next few months, and into 2016. MII focuses on Career, Content and Community and through this event and others they hope to provide opportunities to broaden their marketing insight in a peer-professional network. For more information and for the calendar of events please go to www.mii.ie/event/foodculinary/
Online registration is essential as numbers are limited, so to secure your place register today on www.mii.ie/events, and is free for members. The event is also open to non-members and tickets are priced at €25.