15 May 2017, Monday
By David O’Sullivan
To help celebrate the anniversary of brothers Thomas and Stuart Musgrave launching the Musgrave business just over 140 years ago the Cork based Musgrave Group have unveiled a new brand identity – centering around a logo. The new logo is a modified version of the 1902 chairman’s signature.
The firm said:
Our new brand identity is a symbol of Musgrave’s heritage and the pride we share in being a sixth-generation Irish family business. The Musgrave business has been evolving for 140 years – change is part of our DNA.
As we continue to evolve and grow into the future, this new identity will support our ethos of Growing Good Business as we continue to expand our retail, wholesale and export offering.
Musgrave’s ‘Growing Good Business’ strategy has also seen the company explore new opportunities, including the rollout of Frank & Honest, a new artisan take away coffee brand which has been launched in SuperValu and Centra; the development of a food emporium at Musgrave Marketplace in two locations in Dublin; the launch of Chipmongers, a new chipshop franchise; and export to China through a partnership with Alibaba which has seen Musgrave start to export SuperValu products.
Food retail is the firms core business and they “are focused on strengthening the leadership position of our brands through our food leadership agenda, through investing in digital and by building on the foundation of our success. We have also made great progress in developing new ventures to help the company succeed in an ever more competitive world. The purpose of which is all about growing sustainably into the future for the benefit of partners, colleagues and shareholders.”
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Above: the old logo as seen on a sign outside the Musgrave original Cash & Carry, Ballycurreen, Cork