11 January 2022
By Elaine Murphy
Instagram will soon be bigger than Facebook in Ireland
Meta is the parent company of Facebook, Instagram and Whatsapp
Cork-based Mulley Communications have compiled interesting stats on how social media usage in Ireland.
January 2022 Statistics
- Facebook 2.7 Million users (no change)
- Instagram 2.6 Million users (+500k change)
- Facebook and Instagram Unique users 4M (+500k change)
August 2021 Statistics
- Facebook 2.7 Million users
- Instagram 2.1 Million users
- Facebook and Instagram Unique users 3.5M
Commenting on the figures, Damien Mulley from Mulley Communications said
“Meta is still the king of social but with TikTok scooping up the younger demographic and growing older demographics, they must be worried at their speed of growth. This will have a future impact on their advertising revenue.
While Meta has gone all in on the “Metaverse”, the success of Facebook, Instagram, Snapchat and TikTok is due to them being accessible on billions of smartphones around the world and not bespoke hardware. Meta might be better off at looking for the next TikTok instead of trying to get the world to buy their hardware to access their not yet built virtual world. Many of us remember the Facebook Phone but billions have never heard of that.
Facebook’s best purchase was Instagram and by March 2022 or maybe sooner we might see this billion dollar purchase grow bigger than the social network that bought them but Facebook needs to do the same to fight off the next”