26 October 2017
By Elaine Murphy
With the Guinness Cork Jazz Festival taking place this weekend HotelsCombined.com looked into hotel bookings and prices in Cork to see how they have been affected by the event.
According to their analysis hotel bookings this weekend (Friday 27th October – Monday 30th October) in Cork have increased by 141% compared to next weekend (which is not a Bank Holiday). Meanwhile, year on year hotel bookings are up by 4% compared to the same time last year.
Hotel prices have also increased week on week, up by 17% compared to last weekend and up by 16% compared to next weekend.
If you studied marketing then you will have heard of ‘seasonal pricing’. It is in evidence here. This weekend, festival goers will be paying an average of €164 per night for a hotel room compared to €140 last weekend and €142 next weekend. However, it must be noted that pricing adjustments work both ways, they can also favour consumers creating cheapermid-week deals.
With the hotel occupancy rate in Cork sitting at 91% for this weekend it’s set to be a busy few days for hoteliers.