10 May 2017
By Bryan T. Smyth
Tourism Ireland campaign with The Daily Telegraph highlights our driving routes
A Tourism Ireland campaign is under way in The Daily Telegraph, showcasing the Wild Atlantic Way and Ireland to British holidaymakers.
The campaign includes a series of articles all about Ireland in the Saturday travel section of The Daily Telegraph – which is read by 1.4 million people across Britain. An article which appeared this weekend (on Saturday, 6 May), titled ‘Be a wild rover along Ireland’s dramatic coast’, highlighted the Wild Atlantic Way. It described the Old Head of Kinsale, which “sports a striking 17th-century lighthouse” and the town of Kinsale which has “excellent golf”. The campaign also includes a specially-created ‘Indulge in Ireland’ hub on The Telegraph website, which includes a 28 different articles, which are being promoted via online advertising.
Julie Wakley, Tourism Ireland’s Deputy Head of Great Britain, said: “Our partnership with The Daily Telegraph is another excellent opportunity to highlight Kinsale and the Wild Atlantic Way. Tourism Ireland is actively promoting longer-stay holidays and encouraging British travellers to come and discover Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region.
“Great Britain is an important market for tourism to the island of Ireland and Tourism Ireland is undertaking an extensive programme of promotions throughout 2017, to highlight Ireland to British travellers. Tourism Ireland continues to monitor developments around Brexit closely, to better understand and plan for its implications on travel. Competitiveness and value for money are more important than ever this year, given currency fluctuations and the decline in the value of sterling.”