Ireland’s Best Off-Licence… is in Cork

10 March 2020
By Mary Bermingham

Daybreak Southlink was crowned Best Off-Licence at the annual Daybreak Store of the Year Awards, which took place Wednesday the 4th of March. Hosted in Lyrath Estate Hotel, Co. Kilkenny, the awards recognise retail excellence across 13 categories for Daybreak stores nationwide.

Thomas Morrison Head of Retail Musgrave MarketPlace presented the award for Best Off-Licence to Daybreak Southlink owned by Brendan Scally

Located on the South Link Road in Cork City, Daybreak Southlink relaunched in 2018 with a new extensive food offering including the Munch & Co deli, gourmet 9 Grams coffee, Lickety Split ice-cream and Chipmongers takeaway.

As part of Daybreak’s charity partnership with the Irish Heart Foundation, Daybreak Southlink recently completed a 24 hours Spinathon, raising over €3,000 for the charity

Daybreak is Ireland’s fastest growing convenience group with over 200 stores nationwide. All stores are independently owned by local retailers ensuring that each store can respond to the everyday needs of their local community, whether it’s through quality coffee or food to fuel your day.

The Store of the Year awards took place at the end of a very successful Daybreak Conference – the theme of which was “Winning Convenience”. Daybreak launched its “Store of the Future” concept two years ago and during this time has seen 57 stores revamped to this new identity. It is expected the total number of revamped stores will reach 100 by year end.

15 retailers were shortlisted for the Daybreak Store of the Year Award, which focuses on four key areas – products & services, store environment, communications, and people. During the competition stores were assessed against rigorous criteria, including a series of mystery shopper surveys and audits on store standards.

As well as the Best Off-Licence award other accolades awarded on the gala night focused on key in-store categories and store layouts. The winners were:

Best Overall Store of the Year: Daybreak Castlerea
Best High Convenience Store of the Year Award: Daybreak Clonliffe Road
Best Hot Beverage Award: Daybreak The Gandon Inn
Best Neighbourhood Store of the Year Award: Daybreak Kenmare
Best Forecourt Store of the Year & Charity Merit Award: Daybreak Dungarvan
Best Wine Award: Daybreak Raven Terrace, Galway
Best Food to Go Award: Daybreak Cahir
Best Impulse Award: Daybreak Broomfield
Health Champion Award: Daybreak Carrick-On-Shannon
Best Product Availability Award: Daybreak Drumgoold, Enniscorthy
Best Customer Service Award: Daybreak Blanchardstown

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