20 July 2020
By Tom Collins
I’ve attended many College courses over the years on Business. A name that keeps cropping up is Peter Drucker (1909 – 2005). He was an Austrian-born American management consultant, educator, and author, whose writings shaped what we knew as the modern ‘Corporation’. He has been described as the founder of modern management.
One of my favourite quotes of Drucker is
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself
The aim of marketing is to make selling superfluous
We all like to think that we have a product that “sells itself” but few of us do. Even Coca Cola have to continually market their delicious sugary drinks. So, if you have a product or service you certainly have to engage in marketing. When we speak of marketing these days, we are usually speaking of Digital marketing.
Without Digital Marketing, you could have the finest website, but it would be buried by your competition in search results. We recommend hiring a digital marketing agency such as Riordan SEO to take care of this.
Studies show that about 75% of users click on the links that appear on the 1st page of search results only. I am sure you find yourself doing the very same thing. Today, when I wanted to get a new car battery I Googled “car battery MY TOWN NAME” and I only viewed the 1st page of the Google results. There may have been many other capable, competent, and competitive firms able to sell me a battery, perhaps some might even have had special offers, or videos, but – alas – I will never know! Whoever they were, they were on the 5th or 10th page of the results. For all intents and purposes they didn’t exist for me.
The organic position of your site on search engines directly influences the amount of traffic it receives. No matter your market, your business depends on acquiring new customers. This is because existing customers will leave you from time to time no matter how hard you try. This is called natural wastage. Much like David Bowie you need to constantly market yourself to your audience. If people cannot find you, then you miss out on their business.
There are many resources available for those that want to handle their own marketing. However, it’s a fast changing landscape and strategies need to be fine tuned constantly. To avoid making common mistakes that hurt your SEO score you need an expert. You need someone who understands search engine optimisation (SEO), website creation, and website management. This is how to help your business gain more attention.