12 June 2020
By Elaine Murphy
HEINEKEN Ireland has welcomed the Government’s decision to reopen pubs serving food, restaurants and hotels on in two weeks time on 29th June.
As a result of the lockdown in mid-March, there are currently over 100,000 kegs of HEINEKEN
beer sitting in the stores and dispensing taps of shuttered bars across the country.
HEINEKEN Ireland’s 90-strong in house technical, dispensing and quality team are visiting all 7,000 licensed establishments – at a rate of over 1,000 on-trade outlets per week – to clean every beer and cider dispensing line across the country.
Sharon Walsh, Commercial Director at HEINEKEN Ireland, said:
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“The re-opening of the sector is just the start of the long road ahead to recovery. Brewers, bars, restaurants and hotels will face challenges for some time… There will no doubt be a new normal in how the on trade pub environment looks for at least the short term… HEINEKEN Ireland will play a leadership role and remain committed to our customers, communities, employees, Irish farmer suppliers and the loyal consumers as the sector moves towards re-opening later this month.”